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The healthcare industry is expected to hit $665.37 billion by 2028.  This is great for businesses manufacturing products in the healthcare industry. But not so good for those offering a medical solution without healthcare market research.   Because a solution without relevant insight fails to improve health outcomes. And this can have impact on the business’s […]

Every important business decision comes down to one question. Do you have the right information? Or are you guessing?  Making decisions without data? You’re just guessing  Primary market research is essential. Why? This is because 78% of top executives admit to making big decisions before finding data. They often act without having all the information.  […]

Why do companies like Coca-Cola, Apple, etc dominate the market? It’s not luck because businesses, specifically B2B businesses, are generating terrific Roi using market research.  They position their product so effectively that it appeals to a larger audience. Because of this, their sales go up, and they end up making more profit than their competitors.  […]

Market Research has always been kinda boring. I mean, it is not like there is always something new happening as if there is this next big thing happening in the industry that demands our attention. But Market research is changing, and it’s changing fast. Businesses have stopped relying on outdated and archaic methods. Why? Because […]