A SaaS provider needed to refine their product strategy in order to gain a better understanding of user behavior and preferences. In tech companies, speed of adaptation determines who gets to survive the next quarter.
SaaS users expect continuous improvements, and their needs shift quickly. To keep up, the client needed a detailed analysis of how users interact with their product, what features they value, and where gaps in satisfaction exist. This required a full analysis of what is useful and what could be removed from the service. Without this data, product development would’ve been built on guesswork.
We designed and distributed custom surveys to active SaaS users across relevant online platforms. Spreading surveys across many platforms is important. Every platform has its own culture. Using multiple platforms to collect survey data gets a diverse range of opinions. These surveys focused on capturing insights into usability, satisfaction, and specific feature requests. By targeting engaged users, we ensured the feedback was both relevant and actionable.
Our team analyzed survey responses against industry reports. We identified patterns in user preferences and common pain points.
The final report provided a precise breakdown of emerging consumer trends and feature expectations. The client was able to develop a better understanding of their product and customer needs. With this data, the client was able to refine their service to cater to a variety of user; improving retention.
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