Focused single-market studies with a narrow research question can be completed in 2 to 3 weeks. Standard feasibility studies covering demand, competition, channel, pricing, and financial modelling typically take 4 to 6 weeks. Multi-market or M&A-related programmes may take 6 to 8 weeks. We confirm the timeline at scoping before work begins.

A standard study includes market demand analysis, buyer and customer research, competitive landscape mapping, regulatory and entry barrier assessment, financial feasibility modelling, risk assessment, and a strategic recommendation. Scope is tailored to your decision and budget, not a fixed package.

We combine primary research buyer interviews, expert calls, and practitioner conversations from our network of 120,000+ verified professionals with secondary research including industry reports, company financials, trade data, and regulatory publications. Primary research is where assumptions get validated or broken.

Yes. We conduct market feasibility research across North America, Europe, APAC, the Middle East, and emerging markets. For multi-market studies, we apply consistent research frameworks across geographies to enable direct comparison of market attractiveness and entry complexity.

Deliverables include a market assessment report, competitive landscape map, financial feasibility model, risk register, entry strategy options, and an executive summary with a clear go/no-go recommendation. All reports are structured for board and investor presentation.

A published market report covers a category generically. A Nexus feasibility study is built around your specific business question combining primary research, financial modelling, and strategic recommendations so the output directly informs what your leadership does next. It is a decision tool, not a research document.