Private Cloud Purchasing Insights Across Europe and Latin America 

The Brief 

A cloud infrastructure provider wanted to understand how senior IT leaders in high-growth industries approach private cloud purchasing, particularly in markets where data residency carries regulatory weight. The research required 40 qualified participants distributed across Europe and Latin America, covering three interview languages and a narrow band of qualifying infrastructure environments. 

Recruitment Complexity 

Reaching this audience meant going beyond job title matching. Participants had to be actively managing or selecting private, hybrid, or colocation infrastructure at companies with a minimum of 250 employees, and they had to hold actual decision-making authority rather than peripheral involvement. Attitudinal screening added another layer: candidates needed to treat data sovereignty as a meaningful concern and be genuinely open to evaluating newer vendors. 

Quota and Sourcing Design 

Geographic quotas were built into the design from the start, with dedicated minimums for Germany and Switzerland alongside broader European and LATAM representation. Each candidate was also validated against their infrastructure stack, with platforms like VMware, Nutanix, and OpenStack used as qualifying markers. Sourcing drew heavily from fintech, crypto, AI/ML, and e-commerce verticals, where private cloud dependency tends to be highest and decision-makers are accustomed to speaking precisely about infrastructure tradeoffs. 

• 40 experts recruited across Europe and LATAM 
• Multi-language fieldwork executed across 3 languages 
• Dual-continent quota management with country-level minimums