Preference changes and channel conflicts can turn innovation pipelines into liquidation events. Nexus delivers consumer goods consulting access to operators who’ve reversed brand decay, optimize distressed supply chains, and defended shelf space against private label armies. Protect P&L with street level intelligence.
Optimizing Personal Care Roadmap with Retail Buyer Intelligence
A leading U.S. consumer goods brand needed UpToDate feedback on two flagship personal care lines before finalizing packaging, pricing, and distribution. Nexus recruited 40+ category buyers, distributors, and brand directors, then conducted 20+ in-depth interviews on shelf space criteria, sustainability claims, and Gen Z purchasing triggers. The insights drove a packaging redesign, surfaced three high impact feature sets, refined pricing strategy, and secured a national listing at a major pharmacy chain, all within three weeks.
Global brand strategies. Local shelf execution.
Direct operator access across North America (private label slayers), Europe (green compliance navigators), APAC (ecommerce insurgents), and MEA (informal market pioneers).
Proven Impact
Explore how we’ve helped clients solve complex challenges and make confident decisions through our expert network. See real-world examples of insights in action.