Operator‑Level Insights Accelerate GTM Strategy in IT Services

A top‑tier consulting firm needed rapid validation of a go‑to‑market plan for a global enterprise IT services client. Nexus sourced and scheduled calls with five former Sales Directors, Solution Engineers, and Product Strategists from competing providers across the U.S., EMEA, and APAC. We paired these interviews with a pulse survey of 30+ senior professionals to benchmark pricing, churn drivers, and growth tactics. The firm shaved 4–5 days off its timeline, validated 3/5 core assumptions, uncovered a mid‑market churn blind spot, and earned a “high confidence” rating from their client.