Helping Market Research Firm Scale Global AI Insights-Case Study

About the Client

A U.S.-based market research firm engaged Nexus to support a global study on AI and IoT adoption trends across five industries: manufacturing, healthcare, logistics, utilities, and retail. The study spanned North America, Europe, and Asia-Pacific, and was commissioned by a Fortune 500 client preparing for strategic investments in the connected tech space.

The Challenge

Global Scope, Niche Respondents

The research firm needed firsthand insights from professionals implementing or evaluating AI and IoT solutions. Many target profiles were difficult to reach: Heads of Operations, Plant Managers, Digital Transformation Leads, and CIOs.

Consistency Across Markets and Sectors

With so many industries and regions involved, the client needed responses to follow a common structure for clean comparison. However, different markets required localization of outreach, scheduling, and discussion flow.

Our Approach

Targeted Expert Sourcing by Region & Sector

We identified and vetted over 75 experts across three continents. Each actively involved in deploying or integrating AI/IoT systems. These included factory heads using predictive maintenance, hospital IT directors piloting AI diagnostics, and retail ops teams using IoT for inventory tracking.

Structured Interviews and Localization Support

Each expert was interviewed using a standardized discussion guide developed with the research firm. Where needed, we offered local-language moderation or region-specific context to ensure quality and consistency.

Cross-Sector Insight Mapping

Our team clustered responses by vertical and geography, surfacing unique insights (e.g., faster adoption in Asia-Pacific logistics vs. slower IoT rollout in U.S. healthcare). We flagged common challenges like data silos, vendor complexity, and internal skill gaps.

Streamlined Delivery for Reporting Teams

Insights were delivered in digestible formats: interview transcripts, summary memos, and comparison charts. Everything was structured to plug directly into the firm’s final report for their end client.

Results & Impact

Thanks to Nexus, the research firm:

Completed over 70 high-quality interviews across 3 regions in under 3 weeks.

Captured industry-specific insight themes used directly in the client’s final global report.

Saved an estimated 100+ internal hours that would have gone into expert outreach and qualification.

Received strong end-client feedback for “depth and clarity of frontline input,” leading to follow-on work in 2 additional sectors.

The research firm now partners with Nexus regularly for high-volume, global studies when speed, quality, and access matter most.

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Helping a Market Research Firm Scale Global AI Insights