About the Client

A top-tier strategy consulting firm approached Nexus while working on a fast-moving corporate growth project for a global client in the enterprise IT services space. Their goal was to validate a new go-to-market strategy and benchmark key competitors. However, timelines were tight, and internal research teams couldn’t access frontline insight fast enough.

The Challenge

Limited Access to Practitioners

The consulting team needed real, recent operator perspectives, particularly from Sales, Customer Success, and Product teams inside competing IT service providers. They couldn’t rely on outdated reports or high-level commentary.

Compressed Project Timeline

With final recommendations due in under two weeks, the firm needed access to highly relevant experts, not broad generalists. Internal resources were stretched, and screening quality experts was slowing down delivery.

Our Approach

Curated Expert Matching at Speed

Within 24-48 hours, Nexus sourced and scheduled calls with 5 former Sales Directors, Solution Engineers, and Product Strategists from direct competitors across the U.S., EMEA, and APAC. Every profile was vetted for direct relevance to the client’s core markets and service lines.

Structured Interviews Built Around the Strategy Questions

Our moderators followed a guided interview format designed with the consulting team. We focused on deal dynamics, pricing models, churn reasons, and regional growth patterns, getting detailed insight fast without wasting expert time. 

Mini-Benchmarking for Validation

We ran a short pulse survey across 30+ senior professionals in the same ecosystem to quantify key takeaways: price sensitivity, NPS trends, and preferred go-to-market motions (direct vs. partner-led). 

Fast Turnaround, Clean Insight Delivery

We compiled findings into a clean deck format ready to plug into the final presentation. All quotes were anonymized, and key insight themes were summarized by topic and region. 

Results & Impact

With Nexus handling expert recruitment, moderation, and synthesis: 

  • The client team cut 4-5 days off its research timeline. 
  • Validated 3 of the 5 key assumptions in their proposed GTM strategy using real operator input. 
  • Identified a blind spot around mid-market churn risk that reshaped their pricing recommendations.
  • Received a “high confidence” rating from their client on the final delivery. 

Since then, the consulting firm has used Nexus across projects in telecom, healthcare, and consumer tech, especially when internal resources are limited or speed is critical. 

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