About the Client

A leading healthcare technology company came to the Nexus team with one mission: how are their patient monitoring devices faring on patient care, specifically in the high-stakes environment of intensive care units? They were aware of the challenges faced by the ICU staff. They wanted to understand how their device helped in alleviating some stress from the staff and how they could make their devices better. 

The Challenge

Recruitment Difficulties

The ICU is an extremely high-stake environment. Patients need constant care and monitoring, and nursing staff is always on the edge to act whenever they are needed. As such, getting the staff to participate wasn’t easy. With grueling shifts and barely a minute to spare, coordinating interviews or feedback sessions with these frontliners felt like trying to catch lightning in a bottle.

Time Zone Constraints

The problems kept on piling. Our client was based in the USA while our moderators were scattered across different time zones. This made scheduling even more complicated, turning coordination into a true test of time management.

Our Approach

Targeted Hospital Selection

We knew we had to be strategic. By pinpointing hospitals that were already using advanced patient monitoring systems, we honed in on the right venues. Then, using our professional networks, we reached out to nurses in a discreet manner.

Ensuring Confidentiality

To secure genuine, unfiltered feedback, we ran the study as a blind research project. This meant keeping our client’s identity under wraps, which encouraged nurses to share their honest experiences without any hesitation. 

Results & Impact

Even though the project was rife with logistical problems, our team delivered the project on schedule. The client left with a clear picture of the everyday obstacles nursing staff faces when using their monitoring devices. These insights are ultimately leading to enhanced patient care and smoother hospital operations. 

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